Few companies experience consistent growth year over year. For many, there are critical junctures when the business direction needs to be reappraised or new options need to be considered. Revenues may be flat, a large client or channel may have dried up, or your product offering may be getting long in the tooth. We’ve helped many companies break through that inflection point in the their business. To do so, we guide them through our six-step Business Acceleration Roadmap. The roadmap is… Read article
Lumina’s Go-to-Market Roadmap
We often get called in to help companies with constructing a go-to-market plan for a new product or new market segment. A good go-to-market plan is much more than a marketing communications plan, though that is a component of it. Go-to-market planning is best conducted from the outside-in, from the vantage point of your prospective customer. That requires a solid understand of your ideal target market, not just by segment or even by company name, but by individual roles within the organization…. Read article
Partner Funded Market Development
How to tap into the vested interest of your ecosystem. Every company, no matter its size or industry, has an ecosystem — a web of companies and people whose success depends, at least to some degree, on your success. Think suppliers, customers, strategic partners, manufacturers, employees, stockholders — all stakeholders in your success. They want you to win. It makes sense — if your company is failing, your customers can’t get the support or product updates they need; your vendors’… Read article
Lumina’s Channel Readiness Roadmap
You need to acquire customers quickly. Sometimes the best path to a solid customer base is through the right set of partners. Is your company taking advantage of the best partnering opportunities? What distribution channels are not being captured because you don’t have the resources to develop them on your own? A lot of companies are willing to partner with your firm. Only a few will yield the results you expect. And because managing partners involves real expense, the cost of… Read article