How to tap into the vested interest of your ecosystem. Every company, no matter its size or industry, has an ecosystem -- a web of companies and people whose success depends, at least to some degree, on your success. Think suppliers, customers, strategic partners, manufacturers, employees, stockholders -- all stakeholders in your success. They want you to win. It makes sense -- if your company is failing, your customers can't get the support or product updates they need; your vendors'... Read article
Partner Funded Market Development
How to tap into the vested interest of your ecosystem. Every company, no matter its size or industry, has an ecosystem -- a web of companies and people whose success depends, at least to some degree, on your success. Think suppliers, customers, strategic partners, manufacturers, employees, stockholders -- all stakeholders in your success. They want you to win. It makes sense -- if your company is failing, your customers can't get the support or product updates they need; your vendors'... Read article